How much time does a prospect spend on your B2B website? You know the saying: “Never judge a book by its cover”? It may be a strong life philosophy, but it’s not an accurate description of online user behavior. The truth is that snap judgments...
Whether it’s an individual practice or a firm, an attorney’s website should match the quality to their nicest suit, best shoes, and professional haircut. When prospects visit a law firm’s site, it’s the equivalent of shaking hands, and that first impression will have a huge...
A business’s website is one of its most powerful marketing tools. Given its importance, it’s tragic how many businesses neglect their site’s homepage. The homepage is the online storefront, the digital business card, and has the capacity to grow the business better than any other...
Website design is a little bit like auto repair. Everyone needs it, but few people have enough familiarity with the technicalities of the job. It really comes down to having trust with the person on the other side of the desk or counter. Unfortunately, there...
The legal profession has been well positioned to benefit from the changes in consumer behavior prompted by the internet, but surprisingly, it has been slow to adapt to opportunities presented by new technology. These five pairs of stats demonstrate this unusual phenomenon. Consumer Traffic and Law...
Your business website is your #1 online sales tool, and one of the ways to maximize the efficacy of your site is to be very clear on Five Ws and One H: Who, What, When, Where, Why, and How. Making this information apparent helps hold...
Great website design: You know it when you see it, but it can be hard to quantify what exactly makes it “great”. While we don’t claim to have the final word on this subject, we’ve seen our share of great (and terrible) websites, and we’ve...
This is usually the first question our company receives when we are contacted by a potential consumer. It’s a logical question to ask. Those of us who aren’t rich or famous have a finite amount of money. We always want to feel like that money is...
"Building a house is like producing a movie. There's no right way to do it but a lot of wrong ways. You have to be flexible and creative. You have to move fast, be prepared.- or it quickly becomes costly" -Jeremy Renner Building a house can be a tedious...
It's a popular conception that if you have great products and an online store, it's easy to sell to customers around the whole world. That's true - and not true - at the same time. Successfully leveraging e-commerce or shopping cart options for an online store is just as challenging...