12 Apr How Your Company Can STAND OUT in a Competitive Online Market
When the online market is getting increasingly competitive, what can
your company do?
As a business owner, one of the greatest challenges you face is to constantly find
creative and effective ways to beat off your competitors.
If you haven’t realized by now, then it is time for you to know that every business
has a website, various social media accounts (Facebook, Twitter, Instagram, etc),
sales and promotions. This makes it all the more imperative that you make your
business unique from your competition.
So what are the best ways to create an attention-grabbing website, more exciting
promotions and more engaging social media posts…
… and most importantly, make your business stand out from the crowd and take it to the
next level?
Let’s look at some possibilities below.
1. Improve Your Company’s Online Visibility
The first step to differentiate your business from the crowd is by having a name and logo
that is easily recognizable by your customers.
The easier it is to recognize your business, the more likely it will stand out against your competitors.
You’ll need a really catchy name and a unique logo design to grab the attention
of your audience by their eye balls.
2. Leverage On The Power Of Social Proof
Aside from the logo and website, it’s mightily important to have a strong online
presence through social media, online directory listings and blog posts.
And one of the most powerful ways to achieve that is by way of social proof.
With social proof, you can motivate those new website visitors to open their wallets
for you. And if they have been visiting your site often without buying anything from you,
then a little social proof can tip the balance in your favor.
Here are some effective ways to leverage on the power of social proof
for your company’s benefit:
* Celebrity endorsement: If a celebrity enjoys using your product, you can post a short advert on your Facebook page to let your customers know.
* Post user-generated content: Always encourage your customers to submit pictures of themselves using or wearing your product, and also ask for testimonials from them.
* Implement “Likes”: Allow your visitors to “like” or “favorite” products without buying them. Then, display the current “like” count in product listings.
3. Get on Google Maps
Google maps is one of the best ways for your business to be found by potential
customers.
Imagine if your competition isn’t on Google Maps; you will quickly stand out
from the crowd with your listing there!
4. Roll Out New And Improved
If you have the same products as everyone else, then you will have problems trying
to distinguish yourself.
Worse still, you will end up competing on price and that can quickly lead you into
a race to the bottom.
But if you are able to keep up with the latest e-commerce trends and emerging
technology, you can be the first to come up with a breakthrough product!
Of course, you don’t have to be a world beater. You can also choose to develop
your own products, or improve on your existing ones.
New products help create buzz and excitement for your business. Things
will get even better for you if you’re the only one selling a particular product,
because then you can easily dominate the market.
5. Brand It Like Beckham
If your business can’t compete on product, price or shipping, then what should you do?
You focus on your branding! Your competition can copy your products, but they cannot copy your branding.
You should always be looking to focus on any unique aspects of your business.
Here are some questions that you can ask yourself:
* Is your business environmentally friendly?
* Do you offer a higher-quality product that your competition doesn’t have?
* Can your products bring humor to enlighten the market?
* Can you package up your products and sell them as a unique custom solution?
But remember this: you should always be ready to evolve when your unique
selling point is no longer effective.
To do, is to dare.
And in the business world, you’ve got to be brave enough to be different!
Your uniqueness holds the key to your future success, and will
take your business to a whole new level.