20 Apr Go Green. Go Digital. Go Mobile!
5 Compelling Reasons Why Your Law Firm Needs a Mobile Responsive Website
Earth day is approaching, and what better way for your law firm to do
its part to save the environment…
… than to go digital?
Ditch the printing of your flyers.
Its time to go digital. Or more specifically… go MOBILE!
Unless you are still living in a cave, you probably have a website
for your law firm.
And you might have spent a great deal of time and money to make your
website look fantastic.
BUT… is it mobile friendly? What do we mean by that?
A mobile friendly site is basically one that is responsive. A responsive
website will automatically alter its dimensions so that it displays itself
perfectly on your smart phone, iPad or tablet.
A responsive website works in such a way that it allows your visitors to
easily navigate around your site when searching for information.
This type of website is meant to be faster, easier and more user-friendly.
If your website is still not responsive enough, and you want to turn it into a
mobile-friendly one, then these 5 wonderful benefits should push you over the line
and make that important decision.
1. The percentage of people using a
mobile device to access the Internet
is exploding.
2 years ago in 2015, the global mobile phone Internet reach was 52.7%.
Today in 2017, it is believed that more than 63.4% of all mobile phone users will
go online through their mobile devices.
Here are a few more jaw-dropping statistics for you to ponder:
* In 2015, as much as 75.1% percent of the mobile phone population in North
America accessed the Internet from their mobile devices.
This figure is expected to hit 85.6% in 2018.
* Global mobile data traffic hit a high of 7 exabytes per month in 2016.
This number is expected to touch 49 exabytes per month in 2021.
* B2C e-commerce in the U.S alone is projected to hit almost $200 billion
U.S dollars (Wow!) in 2018.
Wouldn’t your law firm like to grab a share of this lucrative pie too?
2. The user experience of your website
visitors will be greatly enhanced.
When your website is difficult to navigate on a mobile device, a visitor
can quickly become annoyed.
Imagine yourself having to zoom in on the website text just to be able to read
it, and scroll around left-to-right and up-to-down to find the navigation menu to
visit other pages.
The visitor may just get frustrated and leave your site!
What’s even worse is that they may then forget to return to your site, and end
up stumbling upon your competitor who has a more mobile-friendly website with
much better user experience.
This will amount to lost revenue from potential clients for your law firm, and
the numbers will grow to become staggering if you don’t do something about it.
Here’s the thing: clients are increasingly using mobile devices to search for potential
lawyers to hire online, and so your law firm MUST get on this technological bandwagon.
No matter what, your firm should have a mobile responsive site because that’s what
your clients are expecting from you.
Still not convinced?
Go back to point no. 1, re-read those mind-boggling statistics and let them
sink in.
3. A mobile-friendly website can boost
your search engine ranking.
This is simple– the higher up your site can rank in Google, the easier it
is for potential customers to find you.
And did we say that this is free traffic too?
4. Your website will appear cool and trendy
It’s not difficult to spot a website that has not been upgraded adequately. Simply
look it up on a mobile device, and see if it fits on your screen.
If you do it right, your mobile-friendly site should look more modern and appealing.
5. It won’t cost you a bomb to implement
Many people still think that it will take a lot of time, money and effort to convert
their website to a mobile-friendly version.
Nothing can be further from the truth.
Upgrading your site to a mobile-friendly one actually requires minimal time and
effort if you use the right program to develop your current site.
Now, we are not saying that your law firm will close down if you don’t have a mobile
friendly website.
Your firm can still thrive via the power of word-of-mouth and other reliable means.
However, upgrading to a more responsive site will make you stand out from the crowd
of competitors out there.
It is important to give your potential clients a good first impression, and it
starts from having a cool and trendy mobile friendly website!