11 May How to Transform Your Business with a Simple Mobile App
Still haven’t got a mobile app for your business? Then it is high time that you get one.
Yes, seriously. The world has almost gone mobile-mad.
It is said that one in every five people in the world has some type of mobile device
that can connect to the Internet. One in every 5 people in this world!
That’s unbelievable. And it presents to you an opportunity not to be missed.
With this incredible paradigm shift to the masses having the world at the tap
of their mobile devices, more and more people are expecting quicker and easier
access to everything.
You can’t blame them. The world is moving so fast right now that they would want all
the information they need… in an instant. So what can you do for your business? You give it a mobile application!
But before we go on, let’s put things into perspective. Back in 2012, $25 billion were spent on
purchases made from mobile phones and tablets.
Fast forward to today, and it is estimated that a mind-boggling $87 billion worth of
purchases will be made by mobile devices. Why such a huge shift?
Why are people all around the world moving away from their desktops to their smartphones
and tablets to make online purchases?
The simple answer is because of the evolution of mobile applications.
It is estimated that a mind-boggling $87 billion
worth of purchases will be made by mobile devices.
So how can a simple mobile app help you and better yet, help businesses provide a
better customer experience?
Imagine that you had made an appointment to see your dentist later in the afternoon.
But something came up at home in the morning, and you are unlikely to make it
to your appointment.
You simply whip out your smartphone, tap on the dental clinic’s app, and then tap a few
more times to re-schedule your appointment. No calling. No waiting. No hassles.
Or when you are in an important meeting that you sense is going to drag past lunch
hour, you can conveniently open the app of your favorite restaurant, make a few taps
… and voila!
A sumptuous meal will be delivered to your meeting room within 45 minutes.
Can you imagine yourself one fine day having your flight delayed, and the airline
doesn’t have a mobile app?
You’ll find yourself having to visit their website that is not mobile-optimized, and
you’ll have problems navigating their site. You have to zoom in, zoom out; scroll up, down, left and right.
Eventually, you will still get your flight re-scheduled. But not before wasting plenty
of your precious time… and a few strands of your hair.
You have just joined a growing list of unhappy customers that are expecting more
from the airline. But what if it has a mobile app?
You would be able to re-schedule your flight in just a few short minutes by simply tapping
on the app, entering your flight information, tapping a few more buttons… and you are done!
Simple, quick and easy. That’s the wonders of having a mobile app. Still not convinced?
Here are 3 powerful ways that your business can benefit from having an app.
1. Strengthen brand awareness
One of the most important ways that you can benefit from having a mobile app is that it
allows you to build a stronger brand with your consumers.
And through regular interaction with them via the app, you can win their trust.
Your mobile app will be a permanent fixture on their screens, encouraging them to have
better engagements with your brand.
The more your customers trust you, the more they will be willing to listen to your sales
pitches, and will become more inclined to open their wallets for you.
Mobile apps have truly revolutionized the customer service sector, now that 2.6 billion
people now have impressive mobile devices.
2. Enhance customer interaction
Mobile apps have truly revolutionized the customer service sector, now that 2.6 billion
people now have impressive mobile devices.
And through a game-changing app, your business will be presenting to your loyal customers a
cutting edge interface that is geared specifically to provide them with the best customer experience.
They will also be able to make an informed decision on whether they want to buy your
product simply by making a few taps on the app.
3. Increase your profits
When you increase customer satisfaction, your sales will increase too.
In fact, a survey by SalesForce.com revealed that 70 percent of buyers’ experience are
influenced by how customers feel about the level of customer service being served to them.
When your customers become more familiar and satisfied with your products or services,
you will find that consumer demand will grow too.
And if you can come up with a product that can sweep your customers off their feet, then
the demand is going to give you some serious moolah.
That’s where a mobile app comes in. With an app, you can boost your revenue while enhancing customer experience.
That’s effectively killing 2 birds with 1 stone.
Here’s a juicy stat for you to ponder: according to TechCrunch.com, no less than 35.4 % of Black
Friday sales last year were completed on mobile devices.
That is up from 16% just a few years ago.
Put simply: with a mobile app, you make it so much easier for the users to navigate your
site. They will likely have a positive customer experience with your company, and will love
to do business with you for a long time to come.
Mobile apps have indeed opened up a whole new world of amazing business opportunities.
If your business has one, then it can be in the back pocket of your customers every single
day!